Privacy Policy

Last updated on 28th July 2026

Data Controller : Phaze Shift Ltd, represented by Thomas Clark, Founder and Owner

Registered Address : 9a Denmark Terrace, Brighton, East Sussex, England, BN1 3AN

Contact : hello@phaze-app.com  |  phaze-app.com/contact-us

ICO Registration : ZB866846 – verify at ico.org.uk/ESDWebPages/Entry/ZB866846

 

Scope of this policy

This Privacy Policy applies solely to the Phaze Shift Ltd website at www.phaze-app.com. It does not cover the Phaze App, the Phaze Coaching Hub, or any personal data processed in connection with those services. If you are a user of the Phaze App or Coaching Hub, please refer to the Phaze App Privacy Policy at phaze-app.com/app-privacy-policy

 

SUMMARY OF KEY POINTS

What personal information do we process? Names, email addresses, organisation names, and message content submitted via our contact form. Technical and usage data collected automatically when you visit our website.

Do we process sensitive personal information? No. We do not ask for or knowingly collect sensitive or special category personal data via this website

Do we collect information from third parties? No. We do not collect personal information from third parties. Our contact form uses Google reCAPTCHA which processes certain technical data.

How do we process your information? To respond to your enquiries, monitor and improve our website, and comply with our legal obligations.

Who do we share your information with? With our website manager and support team, our hosting provider IONOS Internet Limited (UK servers), and Google LLC in connection with reCAPTCHA and Google Analytics.

How do we keep your information safe? We have appropriate technical and organisational measures in place. Our website is hosted on UK-based servers.

What are your rights? Under UK GDPR you have rights including access, rectification, erasure, restriction, objection, and portability. Contact us at hello@phaze-app.com to exercise your rights.

 

1. WHAT INFORMATION DO WE COLLECT?

Information you provide to us

In short: We collect personal information that you voluntarily provide when you contact us via our website.

When you submit an enquiry via our contact form at phaze-app.com/contact-us, we collect the following personal information:

  • First name and last name
  • Email address
  • Organisation name (you may enter N/A if not applicable)
  • The content of your message

 

This information is used solely to respond to your enquiry. Submission of the contact form constitutes your consent to us processing this information for that purpose.

Our contact form is protected by Google reCAPTCHA, which helps prevent spam and automated submissions. Google reCAPTCHA processes certain technical data including your IP address and behavioural data. This data is transferred to Google’s US-based servers and is governed by Google’s Privacy Policy at policies.google.com/privacy. Google LLC is certified under the UK Extension to the EU-US Data Privacy Framework, providing a valid transfer mechanism for personal data transferred from the UK to the US under UK GDPR.

 

Information collected automatically

In short: Some technical information is collected automatically when you visit our website.

When you visit www.phaze-app.com, certain technical and usage data is collected automatically, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on pages
  • Referring website or source

 

This data is collected via Google Analytics and helps us understand how our website is being used so we can improve it. Google Analytics transfers data to Google’s US-based servers. Google LLC is certified under the UK Extension to the EU-US Data Privacy Framework. For full details of how Google Analytics uses cookies, view our Cookie Policy at phaze-app.com/cookie-policy/

 

Support form

A Support form is also available at phaze-app.com/support, accessible to Phaze App and Coaching Hub users. Personal data submitted via the Support form is processed in connection with the Phaze App and Coaching Hub services and is covered by the Phaze App Privacy Policy at https://phaze-app.com/app-privacy-policy/ rather than this Website Privacy Policy.

 

Sensitive personal information

We do not ask for or knowingly collect sensitive or special category personal data via this website. Please do not include sensitive personal information in any message or enquiry you submit via our contact form.

 

2. HOW DO WE PROCESS YOUR INFORMATION?

In short: We process your information to respond to your enquiries, monitor and improve our website, and comply with our legal obligations.

We process the personal information we collect for the following purposes:

  • To respond to your enquiries. When you submit a contact form, we use your name, email address, and message to respond to your enquiry and provide any information or support you have requested.
  • To protect our website. We use Google reCAPTCHA to detect and prevent spam and automated submissions via our contact form.
  • To monitor and improve our website. We use Google Analytics to understand how visitors interact with our website, identify areas for improvement, and monitor website performance.
  • To comply with our legal obligations. We may process your information where required to comply with applicable law or to exercise or defend our legal rights.
  • To respond to data subject rights requests. Where you contact us to exercise your rights under UK GDPR, we will process your personal information to identify you and respond to your request.

 

We do not use your personal information for marketing purposes without your explicit consent, and we do not sell your personal information to any third party.

 

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In short: We only process your personal information when we have a valid legal basis to do so under UK GDPR.

We rely on the following legal bases to process your personal information:

  • Consent (Article 6(1)(a) UK GDPR) – When you submit our contact form, you consent to us processing your personal information to respond to your enquiry. You may withdraw your consent at any time by contacting us at hello@phaze-app.com, though this will not affect the lawfulness of any processing carried out before withdrawal.
  • Legitimate Interests (Article 6(1)(f) UK GDPR) – We process automatically collected technical and usage data on the basis of our legitimate interests in monitoring and improving our website. We have assessed that these interests do not override your rights and freedoms, given the limited nature of the data collected and the safeguards in place.
  • Legal Obligation (Article 6(1)(c) UK GDPR) – We may process your personal information where required to comply with applicable law, including responding to data subject rights requests under UK GDPR.

 

We do not process any special category personal data via this website and therefore do not rely on any Article 9 UK GDPR conditions.

 

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In short: We share your personal information only where necessary and with a limited number of trusted parties.

We do not sell your personal information to any third party. We may share your personal information in the following limited circumstances:

 

Website Management and Support

Personal information submitted via our contact form is accessible to the following individuals who assist us in managing our website and responding to enquiries:

  • Thomas Clark, Founder and Data Controller, Phaze Shift Ltd
  • Tom Exon, Website Designer and Manager, engaged directly by Phaze Shift Ltd under a contract containing data protection obligations
  • Alan Smalley, Chief Technology Officer, WharfCastle Consulting Ltd (Data Processor)
  • Stoil Stoilov, Head of Support, engaged through WharfCastle Consulting Ltd as a sub-processor under a Data Processing Agreement with Phaze Shift Ltd

 

Web Hosting

Our website is hosted by IONOS Internet Limited, whose data centres are located within the United Kingdom. IONOS acts as a data processor in respect of any personal data stored on their servers, processing it only on our behalf and in accordance with our instructions. A Data Processing Agreement is incorporated into IONOS’s Terms and Conditions. No international transfer of personal data is involved.

 

Google reCAPTCHA and Google Analytics

We use Google reCAPTCHA and Google Analytics on our website, both provided by Google LLC. These services transfer certain technical data to Google’s US-based servers. Google LLC is certified under the UK Extension to the EU-US Data Privacy Framework, which provides a valid transfer mechanism for personal data transferred from the UK to the US under UK GDPR. Google’s certification can be verified at policies.google.com/privacy/frameworks. For further information on how Google uses data collected through these services, please visit policies.google.com/technologies/partner-sites

 

Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred to the relevant third party as part of that transaction. We will notify you of any such change where required by applicable law.

 

Legal Requirements

We may disclose your personal information where required to do so by law, or in response to valid requests from public authorities such as law enforcement agencies.

 

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In short: We use cookies and similar tracking technologies on our website. Full details are set out in our Cookie Policy.

We use cookies and similar tracking technologies when you visit www.phaze-app.com. Cookies help us keep our website secure, understand how it is being used, and improve your experience.

For full details of the cookies we use, what they do, and how you can manage your cookie preferences, please refer to our Cookie Policy at phaze-app.com/cookie-policy

Most web browsers accept cookies by default. You can usually adjust your browser settings to refuse cookies or to alert you when cookies are being set. Please note that refusing certain cookies may affect the functionality of our website.

 

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In short: We keep your personal information only for as long as necessary for the purposes for which it was collected.

 

Contact Form Data

Personal information submitted via our contact form is retained for as long as necessary to respond to and resolve your enquiry, and for a period of twelve (12) months thereafter. Once this period has elapsed, contact form submissions are deleted from WordPress and from the hello@phaze-app.com inbox.

 

Website Analytics Data

Technical and usage data collected via Google Analytics is subject to Google’s own data retention settings. For further information visit support.google.com/analytics/answer/7667196

 

General

When we no longer have a legitimate reason to retain your personal information, we will securely delete it. We do not retain personal information for longer than is necessary for the purposes described in this Privacy Policy.

 

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In short: We have appropriate technical and organisational measures in place to protect your personal information.

We take the security of your personal information seriously. The measures we have in place include:

  • Our website is hosted on UK-based servers provided by IONOS Internet Limited, which maintains appropriate security measures for its hosting infrastructure
  • Our contact form is protected by Google reCAPTCHA to prevent spam and unauthorised automated submissions
  • Access to contact form data stored in WordPress is restricted to a limited number of authorised individuals only
  • All data transmitted between your browser and our website is encrypted in transit via HTTPS

 

However, please be aware that no method of transmission over the internet or electronic storage is completely secure. Whilst we take all reasonable steps to protect your personal information, we cannot guarantee absolute security. You submit personal information via our website at your own risk.

If you become aware of any security vulnerability or incident involving your personal information, please contact us immediately at hello@phaze-app.com.

 

8. DO WE COLLECT INFORMATION FROM MINORS?

In short: We do not knowingly collect personal information from anyone under the age of 18 years.

Our website and services are intended for use by adults only. We do not knowingly collect, solicit, or process personal information from individuals under the age of 18. If you are under 18, please do not submit any personal information via our website.

If we become aware that we have inadvertently collected personal information from someone under the age of 18, we will take steps to delete that information promptly. If you believe we may have collected information from a minor, please contact us at hello@phaze-app.com.

 

9. WHAT ARE YOUR PRIVACY RIGHTS?

In short: Under UK GDPR you have a number of rights regarding your personal information. We will always respond to your request within one (1) month.

As a resident of the United Kingdom or European Economic Area, you have the following rights in respect of your personal information:

  • Right of access – you have the right to request a copy of the personal information we hold about you
  • Right to rectification – you have the right to request that we correct any inaccurate or incomplete personal information we hold about you
  • Right to erasure – you have the right to request that we delete your personal information where there is no longer a legitimate reason for us to hold it
  • Right to restriction – you have the right to request that we restrict the processing of your personal information in certain circumstances
  • Right to object – you have the right to object to the processing of your personal information where we are relying on legitimate interests as our legal basis
  • Right to data portability – you have the right to request that we provide your personal information in a structured, commonly used, and machine-readable format
  • Right to withdraw consent – where we are processing your personal information on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of any processing carried out before withdrawal

 

To exercise any of these rights, please contact us at hello@phaze-app.com or via our contact form at phaze-app.com/contact-us. We will respond to your request within one (1) month of receipt in accordance with Article 12 UK GDPR.

If you are unhappy with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/make-a-complaint/  or by calling 0303 123 1113.

Phaze Shift Ltd is registered with the Information Commissioner’s Office (ICO) as a Data Controller. Our ICO registration number is ZB866846 and our registration can be verified at https://ico.org.uk/ESDWebPages/Entry/ZB866846

 

10. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

In short: Some of your personal information is transferred to the United States, with appropriate safeguards in place.

Our website is hosted on UK-based servers and your personal information is stored within the United Kingdom. However, when you use our contact form or visit our website, certain technical data is processed by Google LLC in connection with Google reCAPTCHA and Google Analytics. This involves a transfer of personal data to Google’s US-based servers.

Google LLC is certified under the UK Extension to the EU-US Data Privacy Framework, which provides a valid transfer mechanism for personal data transferred from the UK to the US under UK GDPR. Google’s certification can be verified at https://policies.google.com/privacy/frameworks

No other international transfers of personal data take place in connection with this website.

 

11. DO WE MAKE UPDATES TO THIS POLICY?

In short: Yes, we will update this policy as necessary to stay compliant with relevant laws and to reflect any changes to how we process personal information.

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated date at the top of this policy. Where we make material changes to this Privacy Policy we will notify you by prominently posting a notice on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

 

12. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact us:

 

We will respond to all requests within one (1) month of receipt in accordance with Article 12 UK GDPR.

 

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

To request access to, correction of, or deletion of your personal information, please contact us at hello@phaze-app.com or via our contact form at phaze-app.com/contact-us. We will respond within one (1) month in accordance with your rights under UK GDPR as described in Section 9 of this policy.