Phaze Announces Two-Year Agreement with British Weight Lifting
Phaze has announced a new two-year partnership with British Weight Lifting, supporting athletes as they prepare for major international competition cycles, including the Commonwealth Games, World Weightlifting Championships, and the build-up to the 2028 Summer Olympics.
As the Official Supplier of circadian performance travel technology, Phaze joins the sport at a pivotal stage. Athletes are currently navigating demanding international competition schedules, overseas training camps, and qualification events where travel readiness, recovery, and performance timing can directly influence results on the platform.
Over the next two years, Phaze will work alongside British Weight Lifting athletes and support staff to manage circadian disruption, jet lag, and travel fatigue, ensuring athletes are physiologically aligned and prepared to perform at their peak when competition begins.
We are delighted to be supporting the men’s and women’s British Olympic weightlifting teams. Weightlifting is a sport that typifies readiness, where chasing every small margin is essential for athletes to perform at their best. The impact of travel, jet lag, and variations in competition timing can be significant disruptors to performance, and Phaze will help athletes plan with greater foresight and personalisation to maximise readiness when it matters most.
How Phaze supports the squad
The collaboration will see athletes and practitioners utilise Phaze’s circadian performance system, combining real-time sleep and biological rhythm data through the Phaze app with practitioner oversight via the Coaching Hub. This allows support staff to monitor adaptation before, during, and after travel, helping inform recovery strategies and optimise competition preparation during key performance windows.
For a sport where marginal gains can make a decisive difference, managing sleep timing, light exposure, and recovery around competition schedules is increasingly critical, particularly as athletes prepare for multiple championship cycles over the coming years.
Phaze will be a valuable tool in helping our coaches and athletes plan and execute personalised travel strategies. The athletes have really bought into the platform, and as coaches, we value the control and personalisation it brings to our preparation for overseas competition.
Phaze’s adaptive approach allows each athlete to tailor their circadian strategy around individual travel schedules, training demands, and competition timings, while still providing practitioners with visibility across the wider squad.
It is about helping athletes arrive in the best possible position to perform. Different destinations, changing weigh-in times, disrupted routines, and long-haul travel all create challenges, and our job is to make those transitions easier so athletes can focus fully on performance.
As British Weight Lifting enters a key international period leading towards Los Angeles 2028, this official supplier agreement reflects a growing focus on integrating travel and sleep strategy into elite performance preparation, helping athletes and staff translate circadian science into tangible, on-platform results.