The Team Behind Phaze

Why We Exist

We believe circadian science is one of the most overlooked performance levers in sport and beyond. Phaze was built to change that.

Our team has worked in elite environments from Olympic setups to F1 and we’ve seen the toll travel takes on performance, recovery, and consistency. Yet most teams still rely on manual plans, guesswork, or wearables that don’t solve the problem.

Phaze exists to give coaches, athletes, and operators the tools they need to turn travel from a performance risk into a strategic advantage.

Phaze Founder

Meet Tom Clark

Tom Clark is a sports scientist and performance coach with over a decade of experience at the highest levels of elite sport.

Currently completing a doctorate in jet lag and circadian disruption and having coached across the world in Formula 1, he brings rare, first-hand insight into the toll travel takes on human performance.

Frustrated by the gap between jet lag science and real-world solutions, Tom founded Phaze to turn insight into action. His mission: to equip athletes, professionals, and performance teams with smarter tools, actionable data, and personalised schedules, so they can perform at their best, wherever they go.

Core Team

Alan Smalley

CTO

Dr Ian Dunican

Head of Scientific Development

Dr Tim Smithies

Scientific Lead, Algorithm Development

Emily Wilson

Algorithm Developer

Stoil Stoilov

Head of Product Roadmap and Support

Omar Brugna

Head of Product Development

Shirley Atkinson

Data Protection and Test Services Lead

Our Operating Principles

In a space crowded with quick fixes and unsupported claims, Phaze was built differently. We are committed to scientific integrity, grounding everything we do in the best available evidence from sleep and circadian biology. Rather than chasing marginal gains through gimmicks, we focus on delivering meaningful and sustainable improvements. This begins with simple, high-impact lifestyle changes that are often overlooked.


Our goal is to make high-quality circadian support both accessible and actionable. Education sits at the heart of that mission. Phaze is not just a tool for guidance; it is a platform designed to deepen understanding of how our internal rhythms work. By helping individuals and teams build awareness alongside performance, we aim to improve not only results but also long-term wellbeing.

Ready to Turn Travel Into Your Competitive Edge?

If your team travels to perform, Phaze helps you manage readiness with precision – before, during, and after the trip. 

Book a call to see how it works.